Cyrus joined The Boston Consulting Group following a Master’s degree in business economics in The Netherlands. Over the course of ten years he worked for BCG’s Amsterdam and New York offices, covering multiple industries and topics, but with a specific focus on Consumer Goods and Marketing & Sales.

He joined Eden McCallum in 2016. He loves helping companies to achieve real change and create a sustainable competitive advantage, going beyond just interesting insights and beyond mainstream industry standards. After all, in today’s connected world with continuous innovation, customers expect more and more from any product and service, regardless of whether it’s in a traditional industry or technology driven.

Outside of work, Cyrus tries to balance his passion for good food and wine with running. He also enjoys (fast) cars, reading, and wrestling with his dogs.