Liann was raised in upstate New York, but most of her career has been in Europe. Before founding Eden McCallum in 2000 with Dena, she was a consultant in McKinsey’s London office, worked for Unilever in European brand management, and in business to business marketing for OSRAM, the Siemens lighting business, based in Munich. Liann holds an MBA from INSEAD and BA from Smith College.
Liann’s client work spans retail, travel and leisure, consumer goods and B2B services.
She tries to hide the fact that she retains an unnatural level of interest in light bulbs and washing powder, but not that it was always her ambition to start a business.